Meet the Owner

 Joycelyn “Joy” Grady

Joycelyn “Joy” Grady is the vibrant spirit behind JoyNiq Boutique—amusing, free-spirited, spontaneous, and someone who never meets a stranger. Her passion for fashion and the joy of boutique shopping—whether styling herself or others—led to the launch of JoyNiq Boutique in June 2021.

Born in Jacksonville, Florida, and raised in Atlanta, Joy’s dream of working in fashion was clear even as a child. She fondly remembers playing with paper dolls and Barbie dolls, styling outfits and lining them up like proud mannequins in a miniature showroom.

Now based in McDonough, Georgia, JoyNiq Boutique is her vision brought to life—a stylish haven for mature women seeking pieces that are classy, sassy, and unique. Each item in her boutique reflects Joy’s eye for distinctive fashion: comfy, colorful, flowy, fun, and always statement-making.

Joy curates her collection from local and global finds, selecting every piece with her diverse clientele in mind—sizes range from small to plus size, with fresh inventory added weekly. Her love for helping women embrace new styles and discover their individual flair makes every shopping experience personal and empowering.

Beyond fashion, JoyNiq Boutique is a reflection of Joy’s commitment to exceptional customer service, heartfelt relationships, and making every client feel fabulous and seen. Whether online or in person, her mission is simple: deliver beautiful fashion, unforgettable service, and a boutique experience that keeps customers coming back.

Welcome to JoyNiq Boutique—where every piece has personality, and every shopper becomes part of the story.